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How AppealClock works, step by step — and exactly where its boundary sits.

How it works

1

Send your order + returns export and your evidence checklist (a shared folder link is fine). Five minutes. We never ask for your password.

2

Our engine computes your 7-day SFCR, dates every appeal deadline, and validates each required video against the policy's element list.

3

In 48 hours you get: SFCR verdict + AHR risk, a deadline-sorted appeal queue (READY / INCOMPLETE / EXPIRED per return), and the exact missing element for every incomplete pack.

4

Appeal Pack buyers: we write the appeals, assemble the evidence packs in submission order, and hand you a cancellation-cause fix plan so the SFCR stops regenerating.

Our guaranteeIf a return we marked READY is rejected by TikTok for missing or non-compliant evidence within its window, we rebuild that appeal's evidence pack free and draft the follow-up free. TikTok decides outcomes — we guarantee our work, never their decision.

FAQ

What changed on TikTok Shop in October 2026?

Oct 15: hardened SFCR enforcement (7-day window, stay under 2.5%, up to 25 AHR points deducted). Oct 27: 7-calendar-day appeal window for platform-approved refunds, with mandatory unpacking/packing video evidence for the most common appeal grounds and strict video requirements.

How do you compute SFCR?

Seller-fault cancellations ÷ total orders in the trailing 7-day window, from your own export. We show the window, the counts, and the math.

Do you log into my shop?

No. Exports + files in, documents out. Your credentials never leave your hands.

Can you guarantee my appeal wins?

No — TikTok decides. We guarantee deadline accuracy, evidence completeness against the published policy, and the Clock Promise rebuild if a READY pack is rejected on evidence grounds.

Is this legal advice?

No. AppealClock is a policy-compliance audit and document service against TikTok Shop's published policies. We are not lawyers. Money rule: 60% owner pay / 40% reinvested across the portfolio.